EARLY BIRD SPECIAL LIVE NOW — LIMITED-TIME DISCOUNT
Discover how
Diamond SaaS Winners Are
turning strangers into lifetime subscribers in 2025
with systems that work 24/7
3-DAY CHALLENGE: October 7-9, 2025
8:00AM PT | HURRY DAY 1 STARTS IN:
Attend Virtually, Or In-Person - Replays Available!
For The Entrepreneur Who's READY TO
build a successful SaaS business
WITHOUT The trial & error
Join multiple Diamond SaaS winners (over 1000 subscribers!) as we show you exactly how to turn strangers into customers (the skill that makes every other business challenge easier to overcome) so you can build predictable, recurring revenue month after month.
'SaaS Launch live' is a 3-day challenge
that teaches you the skills separating struggling SaaS owners from successful ones!
If you want to finally “Crack The Code”
To predictable, recurring revenue month after month, then this challenge is made for you!
Here's the #1 problem I see most SaaS owners struggle with – they're working way too hard to try and bring in just "one subscriber" at a time.
When I first started out in the SaaS business, it was a whole different ball game. And if you've experienced frustration or failure along the way... I want you to know that it's not your fault.
The market has changed. It's more saturated. More competitive.
But here's what successful SaaS owners understand: There's a skill that makes every other business challenge easier to overcome.
That skill is turning strangers into customers at scale – and that's exactly what SaaS Launch Live is engineered to help you master.
The great thing about coming to these events...
and huge shout out to Matt and Graham for putting on this amazing event is that you get around like minded people, these are your people, its lonely being an entrepreneur but to get with likeminded people that are passionate about doing what you are doing but also sharing incredible nuggets.
Dar H.
Agency Owner
The greatest thing about this event is...
everybody openly shares and talks about what they’re going through and that makes it more impactful than anything else real people, with real ideas, real problems and real collaboration on that.
Nuno T.
Agency Owner
Join 6 SaaS Experts For…
A Once-In-A-Lifetime Opportunity To Build The SaaS Business & Laptop Lifestyle You've Always Wanted!
Matt Deseno
Matt Deseno is the founder of HL Pro Tools and the only person to win ALL of HighLevel's awards at the HighLevel Summit. He owns a portfolio of SaaS businesses with thousands of clients and has helped thousands of agencies launch successful SaaS businesses.
In the challenge, Matt will reveal his "zombie" strategy that generated $87,000 in one week and show you the exact campaigns he uses right now to turn strangers into paying SaaS subscribers!
Julie Chenell
Julie Chenell is the co-founder and CEO of Funnel Gorgeous® and founder of the exclusive Digital Insiders Mastermind. She's mastered the art of scaling online businesses to multi-millions in revenue.
During the challenge, Julie will reveal the counter-intuitive principle behind how she generated 2000+ subscribers and her proven funnel strategies that consistently turn prospects into paying customers.
Andy Audate
Andy Audate is a Forbes 30 Under 30 Nominee, founder of GoSaaSLaunch.com, and has helped thousands of small businesses create marketing campaigns that generated millions of dollars.
In the challenge, Andy will break down his one-to-many sales framework that allows you to sell to multiple prospects at once instead of chasing individual deals one at a time.
Dar Holdsworth
Dar Holdsworth is the co-founder & CEO of Chiro Dominance, serving hundreds of chiropractic offices nationwide, and founder of Prolific SaaS where he mentors entrepreneurs. Prior to software, Dar won the world championships of custom bike building twice.
During the challenge, Dar will share how he transformed his life using the SaaS model and the exact strategies he uses to help entrepreneurs build profitable recurring revenue businesses.
Peng Joon
Peng Joon built an 8-figure online business empire in less than 7 years and has shared the stage with Richard Branson, Tony Robbins, and Robert Kiyosaki. He's helped thousands of entrepreneurs create passive income online and has built a following of over a million entrepreneurs worldwide.
Peng will share his proven strategies for monetizing your expertise and scaling your online business using methods that have worked for thousands of entrepreneurs.
Karen Hite
Karen Hite has dedicated her career to helping digital marketing agencies scale with stability while creating meaningful opportunities for talent across Latin America. As the co-founder of Hite Digital, she has been at the forefront of building one of the fastest-growing agency networks in the region with a bold mission of creating 1,000 jobs.
Karen will share the real journey of entrepreneurship, the wins, the setbacks, and the lessons learned along the way, while showing how agency owners can build thriving businesses that also make a lasting impact in their communities.
Ruheene Masand Jaura
Ruheene Masand Jaura is the co-founder of heyLevi AI with 16+ years of experience working with Apple, Amazon, and Motorola on product launches. She's helped generate over $1 million in monthly revenue for 33 agency partners.
During the challenge, Ruheene will show you how to use AI to position your SaaS like the big brands and stand out in saturated markets.
The amount of actionable steps I can take back home after this event and execute on is incredible. This is just the beginning of getting to that 200 client goal of mine. I seriously hope you guys make it to the next one.
Eli R.
This has been an amazing event - just being able to pick people's brains. The one takeaway I’m really getting is automating and streamlining our business to get myself out of the way... Being able to leverage other people's experience is really the key. If you’re not here, that’s what you’re missing out on.
Andrew C.
Matt is dropping golden nuggets (too many to even talk about!), but what I took away from this — and what some of you guys need to hear — is about process and discipline for getting things done. We all get distracted, but here, we’re focusing on getting things done now so that we can win later.
Troy S.
Sunday's Schedule
12:00 p.m. - Swing by to network and chat with our sponsors
1:00 p.m. - Registration begins outside the Embassy Ballroom in the Statler
1:30 p.m. - Doors swing open
2:00 p.m. - SaaS Launch Live begins!
Monday's Schedule
8:30 a.m. - Swing by to network and chat with our sponsors
9:00 a.m. - Doors swing open
12:00 - 1:30 p.m. - Lunch
1:30 p.m. - SaaS Launch Live back in session!
4:30 p.m. - Conclusion and Group photo!
3 Reasons Why Should You Attend
SaaS Launch Live 2025
Learn How To Launch With Explosive Results
Discover the best ways to launch your SaaS business and generate more leads faster. We're showing you the strategies behind multiple 4, 5, and 6-figure SaaS launches that actually work in today's market.
Turn Strangers Into Customers (Finally)
No more chasing leads that ghost you or burning through ad budgets with nothing to show for it. Get qualified prospects coming to you — people who actually want what you're selling and are ready to pay for it.
Build Systems That Work While You Sleep
Stop trading time for money and build the business you've always dreamed of. Learn how to create evergreen cash flow machines that work 24/7/365, so you're not constantly hunting for the next customer
What You'll Learn During The
3-Day 'SaaS Launch Live Challenge'
day 1
Customer Acquisition Systems & Irresistible Offers
On day one, we're kicking it off by showing you the customer acquisition framework that's behind multiple 6 and 7-figure SaaS launches, how to build offers that are uniquely YOUR OWN (and how to make them practically irresistible to your prospects)!
And lastly, we'll show you how to position yourself as the go-to expert where your ideal customers view you as the #1 trusted source they want to buy from!
You'll be shocked with the amount of value you'll receive on day one... you'll think we're nuts for only charging $97 for this level of training.
day 2
Creating Your SaaS Customer Magnet
If you're selling SaaS or running a HighLevel agency, you're going to love this.
On day two, we're going to show you how to stop "chasing" leads that never convert, and instead, how to CREATE a system that attracts qualified prospects who are ready to buy!
We're also going to pull back the curtain and reveal the exact campaigns that are working right now to generate thousands of SaaS subscribers, as well as the counter-intuitive strategies that turn cold traffic into paying customers.
day 3
Scaling To Recurring Revenue Machine
This is where it all comes together...
On day three, we're going to reveal the secrets to building systems that work 24/7/365 allowing your SaaS to sell itself while you focus on growth!
Then – and this next part isn't for everyone – we're sharing the advanced strategies that separate 6-figure SaaS owners from 7-figure ones, techniques so powerful they're normally kept private within our inner circle.
The Real Question Is…
How Much of The SaaS Market Do You Want?
The global SaaS market is projected to reach $908 BILLION by 2030 at an 18.7% compound annual growth rate.[1] That means right now – and probably more than ever in history – there is a real "wave of opportunity" to finally build the recurring revenue business you've always wanted.
But here's what's stopping most SaaS owners from getting their piece...
You're still stuck in the 1:1 agency model: trading time for dollars on individual calls while your competitors use systems to sell to hundreds of prospects at once.
That's the difference between SaaS owners grinding through unpredictable revenue and those building scalable, predictable MRR that grows while they sleep.
Here's What You Can Expect From
The 'SaaS Launch Live Challenge'!
before the challenge
Making "OK" sales but stuck in the feast-or-famine cycle with no predictable revenue stream…
Worrying about cash flow or running out of resources to keep your business going…
Unable to compete with bigger players who seem to have endless marketing budgets…
Feeling frustrated that you can't figure out how to consistently turn strangers into customers…
Feeling overwhelmed by all the different strategies but not knowing which ones actually work…
After the challenge
A fully built-out customer acquisition system that consistently turns strangers into paying SaaS subscribers
The ability to generate an endless supply of free and cheap traffic to your funnels and website
Finally understanding how successful SaaS owners think, strategize, and how they are winning in 2025
Knowing the EXACT strategies to warm up cold audiences until they're ready to buy from you!
Taking your SaaS business from struggling to systematically profitable with explosive results!
In Celebration Of 3-Years Of SaaS Launch Live
You Can Join Now For Only $497... $100!
3 Days of LIVE virtual training brought to you by 6 of the most successful SaaS entrepreneurs and HighLevel experts who will show you exactly how to turn strangers into customers, build one-to-many systems that work 24/7, and create the recurring revenue business you've always wanted.
Access to exclusive behind-the-scenes campaigns and strategies that are currently generating thousands of SaaS subscribers - tactics that are normally kept private within our inner circle.
Daily workshop to get things done! This isn't an "event" where you listen and take notes. This is a "laptops open" challenge where you'll be building your customer acquisition systems alongside the experts, so by the time it ends, you'll have something ready to start bringing in subscribers!
Attend Virtually, Or In-Person - Replays Available!
A TREMENDOUS Shout Out To Our Incredible Sponsors Who Made This Event Possible!
PLATINUM SPONSOR
VIP Sponsors
What People Are Saying About
SaaS Launch Live
"This event just gave me so much clarity and SO much help. Like WOW!"
Ed O.
Agency Owner
"Just come. You’re gonna be inspired. You’re gonna find clarity."
Sandra B.
Agency Owner
"If you don't find yourself at SaaS Launch Live, you are really missing out."
Steve L.
Agency Owner
"When I have an idea, if I can put it into [Matt's] mind, he can spit out the solution within seconds. Super valuable."
Erin A.
Agency Owner
The opportunity to hear other entrepreneurs in your industry share insights about what’s worked for them & what has not worked for them automatically puts you ahead of the curve. It gives you a HUGE advantage to hear from people who've been where you wanna be and achieved your goals.
Alex S.
SaaS Launch Live was amazing! The speakers Matt brings together and the networking time - full of value. I have a list of 10 things I can do tomorrow to grow my SaaS agency and my clients' businesses. Matt gives you the blueprint on how to do it the right way and tells us what NOT to do, which saves you from wasting money and time doing it the wrong way. I'm pumped and I love this community.
Connie P.
I got the invite from Mario, I said yes within 5 mins and showed up. If I had to pay 10 times what I did I would’ve walked away with more value than what I paid.
Andrew
That’s the whole point, getting the camaraderie, the minds together on a common objective which is to move forward in a business, to grow to get a better understanding how to not only help your own business but others too.
Brian
If you are even considering coming to this event, you just need to come. Between the people you are going to meet, as well as the conversations you are going to have with the team at HL Pro Tools and the speakers. It’s no brainer, it's priceless.
Karrie
what
Attend Virtually, Or In-Person - Replays Available!
3-Day Virtual Event: 'SaaS Launch Live'
when
Attend Virtually, Or In-Person - Replays Available!
Starts October 7 - 9
NOTE: This event is 3 FULL days, so mark your calendar and set-aside time for those 3 days so you can be present and ready to soak up all of the amazing value!!
why
Attend Virtually, Or In-Person - Replays Available!
It's time to build the recurring revenue business you've always wanted with strategies that actually work in 2025.
Here’s What Folks Who Have Already Attended
‘SaaS Launch Live’ Had To Say…
Shawn
Connie
Jeff
Javi
Dustin
Chris
Oliver
Bridgett
Steve
Maria
Eliott
Dallas
Lorenzo
Iggy
Jason
What You're Gonna Get With Your
Ticket To SaaS Launch Live 2023:
See What's Included In The Tickets Below
Base Ticket
(IN-Person OR Virtual)
Live Access to Event Matt Deseno & Guest Speakers
Virtual or In Person
Social Ticket
(IN-Person & Virtual)
Coffee, Water & Snacks for entire event
Event Recordings
Kick SaaS Swag Pack
Pre Event "Ask Me Anything" Calls with Matt
VIP Ticket
(IN-Person & Virtual)
Everything in Social Ticket plus...
Private Meals & Drinks with Matt
VIP After Party
Matt's Team Will Launch Your Podcast!
Event Notes
And The Best Part?
The admission cost to SaaS Launch Live is merely a fraction of the amount of
revenue that these strategies can help you generate.
Attend Virtually, Or In-Person - Replays Available!
Frequently Asked Questions
What if I can't make it all 3 days? Are there replays?
Here's what's awesome about SaaS Launch Live – each day builds upon itself. That way you won't feel "overwhelmed" with the amount of value being shared. Plus, it helps you move through the challenge, step-by-step, without getting lost or confused.
Now, with that said, we understand how "life" goes, including all of the day-to-day responsibilities of running a business. But this challenge is designed to be experienced LIVE - there are no replays available for purchase because we want you in the room, engaging, and implementing alongside everyone else.
However, if you do your best to show up and be there with us, we'll send you the recordings as a reward for attendees only. We're doing this for your own good - to get you in the seat, listening, and taking action. These recordings are exclusive to people who actually attend the live sessions and are not available anywhere else.
How much is it to join SaaS Launch Live?
Right now you can join SaaS Launch Live for a one-time discounted rate of only $100! For this type of challenge, with 6 industry experts and the high-level strategies you'll be receiving, it would normally cost at least $497. However, because this is our 3-year anniversary and our first-ever virtual event, we want to serve as many SaaS entrepreneurs as possible, helping them master the customer acquisition skills they need to build predictable, recurring revenue and have the business freedom they've always wanted.
Is there a money back guarantee?
We're so confident in the value you'll receive that if you attend all of Day 1 and don't think it's absolutely worth your $100 investment, we'll refund you 100% of what you paid - no questions asked.
SaaS Launch Live is already priced at an incredibly low discounted rate for the level of expertise and strategies you're getting from 6 industry leaders. We've chosen to make this accessible so more SaaS entrepreneurs can learn these customer acquisition skills that truly work.
The $100 investment tells us you're committed to learning and applying what we share during the challenge. We want serious action-takers who are ready to implement these strategies in their business - and we're willing to back that up with our guarantee.
How fast will I experience results with my SaaS business?
Here's the honest truth: the strategies you'll learn during SaaS Launch Live work. We've seen them generate tens of millions in recurring revenue across thousands of SaaS businesses.
The timeline for your results depends on how quickly you implement what you learn. Attendees who actually go through the steps will start seeing improvements right away because they finally have a clear, proven system instead of guessing what might work.
These aren't theoretical strategies - they're the exact methods 6 successful SaaS experts use right now to consistently turn strangers into customers. The reason they work is because they're based on understanding how people actually buy, not hoping your latest marketing experiment pays off.
If you show up, pay attention, and put these systems into practice, you'll have everything you need to build predictable revenue. The SaaS owners who implement what they learn consistently are the ones who break out of the revenue roller coaster and build businesses that actually work for them.
We're not promising "get rich quick" miracles, but we are confident that these methods will give you a clear path forward if you're willing to follow it.
Who is SaaS Launch Live for?
SaaS Launch Live is designed for HighLevel agency owners, entrepreneurs, and marketers who want to learn how to successfully launch and scale their white label SaaS.
Whether you're just getting started or looking to scale what you've built, this challenge will give you proven systems that work across every niche: real estate, fitness, coaching, e-commerce, you name it.
If you're tired of feeling stuck and stagnant, the revenue roller coaster, spending money on ads that don't convert, or watching competitors effortlessly attract subscribers while you're still figuring it out, this is for you.
The only requirement? You're ready to show up and implement what you learn.
How long is each day of the challenge?
SaaS Launch Live begins at 8 AM PDT / 11 AM EDT and goes the entire day (until around 5 PM) with breaks, including a longer break for lunch.
How do I register to join SaaS Launch Live?
You can register to join SaaS Launch Live when you click or tap the button below. You'll be taken to the checkout page where you'll put in your info and pay the one-time fee of $100.
Will the replays be available?
Replays are available with a Social or VIP ticket ONLY (they are sent out about 15-60 days later... depending on how many terabytes of data we gotta process)
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